About Kenvue

Kenvue is a global consumer health company managing some of the world’s most recognized brands across regulated categories. Marketing and packaging teams operate at high volume, across many markets, with strict requirements around claims, disclosures, and approvals.

For Kenvue, speed to market matters. So does getting it right.

The Challenge

Kenvue’s brand and marketing teams review hundreds of packaging and marketing assets across regions. Reviews depended on manual checks, email handoffs, and fragmented tools.

As volume increased, approval cycles stretched from days into weeks. Teams spent time on repetitive checks instead of moving work forward. Late feedback created rework. Launch timelines slipped.

The existing process could not scale without adding more people.

The Opportunity

Kenvue needed a way to:

• Automate repetitive review tasks.
  
• Catch issues earlier in the workflow.
  
• Reduce approval cycles without increasing risk.
  
• Scale reviews across brands and markets without adding headcount.

The goal was simple: move faster without breaking compliance.

The Solution

Kenvue implemented Puntt to automate marketing and packaging reviews directly inside existing workflows.

Puntt automatically checks claims, required text, and disclosures as assets are created. Issues surface early, while teams still have time to act.

Reviews no longer wait on manual passes. Work keeps moving.

How Teams Use Puntt

Brand and Marketing
Automated checks reduce late-stage changes and keep launches on track.

Compliance
High-volume, repetitive reviews are handled automatically, so teams can focus on oversight and judgment.

Creative
Early feedback reduces rework and revision cycles.

Impact

• Approval cycles compressed from weeks to days.
  
• Review tasks automated across hundreds of assets.
  
• Less rework within the first 90 days.
  
• Faster launches without expanding review teams.

"What used to take us a week now gets done in a day. It’s made a real difference for our team."

Ashley Stevens
Director, Global Brand Design, Essential Health and Corporate Brand, Kenvue

Why it Matters

Puntt did not replace Kenvue’s process. It removed the manual work inside it.

By automating review tasks at scale, Kenvue teams move faster, stay compliant, and ship with confidence as volume grows.

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